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Customized ring back tone service is effective when the user is the called party. In specifically, the user who applies the service can set or manage ring back tone to return to the calling party by various means, so the calling party will not hear the ring back tone of“toot, toot” but hear the customized ring back tone which is set by the called party in the user system, music /advertisement/ sound effect or message set by the called party independently.

Compared with the current ring download service, besides meeting fashionable and young users’ individuality needs, this service also allows users to divide friends, lover, clients and undesired personnel through management of ring, so the called party can master more initiative right. In addition, this service not only applies to individual users but also is valuable for enterprises. An enterprise can make use of broadcasting ring back tone to insert the company’s advertisement information, and it can arrange special ring back tone for different customers making customers more approachable.   

Users can make service registration, management and customization ring by means of MUSIC STREET, Web, WAP and SMS. Users can choose some music or down load music from internet or even design to record part music or prompt voice.